Monday, October 19, 2015

KALYESERYE


Kalyeserye is a 2015 soap opera parody aired live within the "Juan for All, All for Juan" segment of the Filipino noontime variety show Eat Bulaga! on GMA Network in the Philippines and worldwide through GMA Pinoy TV. The mini-show, as it has evolved, focuses on AlDub, the fictional couple pairing — or "love team" as it is more commonly known in the Philippines — of Alden Richards and Maine Mendoza's "Yaya Dub" character in which the two only communicate through Dubsmash/lip-syncing and written messages, and interact only on the show's split-screen frame. Richards is usually based in Broadway Centrum studio of Eat Bulaga! in Quezon City while Mendoza is on a remote location, usually a visited barangay (village). The 55-minute (weekdays) to 1 and 1/4 hour (Saturdays) portion features live improvisation from Alden Richards, Maine Mendoza, Wally Bayola, Jose Manalo and Paolo Ballesteros who all play various roles while the other hosts of Eat Bulaga! located in the studio serve as live commentators (usually a live "panel" consisting of 3-4 Eat Bulaga! hosts) that interact with the characters and also the audiences. Kalyeserye has elements of comedy-drama, parody, romantic comedy and reality television. According to Anna Leah Sarabia, a Filipino anthropologist, the segment uses fairy tale and soap opera tropes. The term "Kalyeserye" is a play on the Filipino word teleserye (television series) and is a portmanteau of the Tagalog words kalye (street) and serye (series). It was coined by Joey de Leon, oue of the primary hosts of Eat Bulaga!, to refer to the location outside the studio which is usually shot out on the streets of Metro Manila or in the provinces of the Philippines that serve as the remote setting of the parody segment. The portion proved to be a success in both broadcast television and social media, resulting in a significant increase of viewership and popularity of Eat Bulaga! on its 36th year in Philippine entertainment.[1] In addition, it has also contributed immensely to the rise of the careers of Richards and Mendoza.
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